Business Communication 3 Credit Equivalent

Effectively communicate a business issue and alternative solutions in written and oral communication format.

The Business Communication competencies will be satisfied in the following five projects:

Projects

Number Title Description Credit Equivalent
IS 300 Sales Data Analysis and Communication Using Spreadsheets and Statistics

This project gives students domestic sales records containing detailed information including store number, sales region, item number, item description, unit price, units sold, and date of sale. Students will work with the data using spreadsheet technologies such as Microsoft Excel to apply a number of spreadsheet formulas on the data, aggregate the data using pivot tables, summarize data, and create charts and tables with summary data. Students will also apply measures of central tendency (mean, median and mode) as they relate to sales data. They also arrive at measures of variability (e.g., range, standard deviation, and variance) on different segments of sales data and calculate measures of relative positon (e.g., percentiles, quartiles, and interquartile ranges). Students demonstrate an understanding of these statistical concepts and how to compute them with formulas in spreadsheets. Students will then use this information to complete a written report for the CEO as well as a PowerPoint presentation for the Board of Directors. Students will also demonstrate their editing capabilities by revising a colleague’s memo and complete an evaluation/reflection of the primary deliverables. Note: Successful completion of this project satisfies credit equivalents in Information Systems (0.50), Business Statistics (0.80), and Business Communication (0.70).

Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5), Business Statistics (0.8), and Business Communication (0.7).

  • Construct and utilize spreadsheets effectively.
  • Compute measures of central tendency, location, and variability.
  • Write clearly for target audiences, purposes, and contexts.
2
IS 315 Enterprise Systems and E-Commerce

In this project, students are given a hypothetical business scenario. Students need to analyze what type of enterprise-wide systems are needed for the business. They also need to be able to present preliminary designs for the enterprise systems, articulate the usefulness of E-Commerce systems for the given business scenario, and document the requirements of the E-Commerce systems. Students need to provide details of different infrastructure components needed for the E-Commerce system and communicate plans for the E-Commerce system to key stakeholders, including how the solution will be measured and monitored in terms of effectiveness.

Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5) and Business Communication (0.5). 

  • Develop and communicate a plan for an E-Commerce System.
  • Distinguish between enterprise-wide information systems used in organizations.
  • Design appropriate and effective communication strategies that meet professional and business communication purposes.

Prerequisites:

  • IS 305: Database Design and Development

    IS 305: Database Design and Development

    In this project, students are given a hypothetical business scenario. Students need to analyze the data needs and arrive at a database design including database entities, attributes, and relationships for the scenario. They have to construct a database and populate it with data. In addition, students need to demonstrate mastery of designing and running queries and reports in the database to obtain meaningful information needed for business decision making.

    Required text: None.

    • Develop information systems for decision making.
  • IS 310: Building Competitive Advantage Using Information Systems

    IS 310: Building Competitive Advantage Using Information Systems

    In this project, students are given a hypothetical business scenario. Students need to analyze processes and construct process diagrams to document them. Then they need to arrive at use case models for a hypothetical information system that helps implement the business processes. They also need to analyze the security vulnerabilities of the proposed information system and articulate how information systems help build competitive advantage.

    Required text: None.

    • Create information system management plans.
    • Analyze the role of information systems as a management resource.
  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
1
MKTG 305 Marketing Plan

In this project students will be assessed based on the knowledge and skills required to develop and professionally present a comprehensive marketing plan for an organization’s products and/or services.

Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

  • Develop marketing plans for organizations’ products and services.
  • Present marketing plans to key stakeholders.
  • Deliver effective formal presentations in organizational contexts.

Prerequisites:

  • MKTG 300: Marketing Foundations Concepts and Application

    MKTG 300: Marketing Foundations Concepts and Application

    In this project, students will be assessed based on the knowledge and skills required to integrate the marketing function into the operation of a successful organization. To demonstrate mastery, they will articulate the role of marketing in the successful operation of an organization, evaluate the impact of the external environment on marketing strategies, perform a market segmentation analysis and select an appropriate target market, apply the concepts of the marketing mix, and conduct marketing research to market products and services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823

    • Articulate the role of marketing in the successful operation of an organization.
    • Evaluate the impact of the external environment on marketing strategies.
    • Perform a market segmentation analysis, and select an appropriate target market.
    • Apply the concepts of the marketing mix.
    • Conduct marketing research to market products and services.
  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
2
OBL 300 Organizational Behavior and Leadership

This project is about people and their behavior within organizations. As an entrepreneur, manager, employee, or participant in a group project students will learn that the interactions, relationships, and overall behavior of employees or peers will have a considerable impact on the success or failure of an organization or the outcome of a particular project. Organizational behavior is about human behavior. The concepts we explore in this project will most likely resonate with students’ experiences, but the scientific rigor of the theory and social-psychological models will add a new depth of understanding to what is sometimes considered simplistic or intuitive. This project is structured to enhance students’ effectiveness as an organizational member and manager. The project is designed to deal with the topics of effective behavior in organizations at three levels: (1) understanding the individual in the workplace; (2) understanding the individual in teams and team dynamics; and (3) understanding and applying the knowledge in an organizational setting within the concepts of leadership, culture, and change. Students will also be asked to evaluate, assess, and recommend appropriate communication styles and strategies related to specific business scenarios.

Required text(s): Saylor Foundation. Business Communication for Success (v. 1.0) and Saylor Foundation. Organizational Behavior (v. 1.1). (Materials provided with project.)

Successful completion of this project satisfies credit equivalents in the following competency areas: Organizational Behavior and Leadership (3.5) and Business Communication (0.5). 

  • Evaluate the individual in interpersonal and team settings based on behavioral theories.
  • Apply the theories of team dynamics to improve organizational performance.
  • Assess the organizational culture and structure.
  • Recommend the best leadership style for a variety of organizational settings.
  • Create a strategic plan for organizational change.
  • Evaluate and assess communication situations.

Prerequisites:

  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
4
GBUS 305 Issues in Doing Business Globally

In this project, students will be working for a hypothetical company and conducting research on one of several countries to come up with a recommendation as to whether or not this hypothetical company should consider expanding into that market as a new sales territory. Students explore and analyze the economic, technological, and cultural dimensions of doing business in the selected country and prepare a formal report for an executive.

Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

Successful completion of project satisfies credit equivalents in the following competency areas: Global Business (1.2) and Business Communication (0.8). 

  • Examine major global political and economic systems.
  • Articulate the role of cultural differences in managing interactions within global organizations.
  • Design effective documents and data displays.

Prerequisites:

  • GBUS 300: Reshoring Product Manufacturing

    GBUS 300: Reshoring Product Manufacturing

    In this project, students select a product that is currently being imported to the U.S. and that could possibly be manufactured domestically. They identify and analyze the reasons why manufacturing of this product has been outsourced. They calculate the components of Total Cost of Ownership (TCO) for the chosen product at a current location abroad and in the U.S. The TCO Estimator enables aggregation of all cost and risk factors into one cost for simpler, more objective decision making regarding outsourcing. Students estimate TCO components in future years to account for input cost fluctuations, sustainability issues, economic growth, and other changes in the external environment. Based on the analysis, they decide whether to continue manufacturing abroad or bring manufacturing back to the U.S.

    • Explain the strategic reasons for doing business globally.
    • Describe the benefits and challenges of global business.
    • Describe current rends in global business.

     

  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
2
Number
IS 300
Title
Sales Data Analysis and Communication Using Spreadsheets and Statistics
Description

This project gives students domestic sales records containing detailed information including store number, sales region, item number, item description, unit price, units sold, and date of sale. Students will work with the data using spreadsheet technologies such as Microsoft Excel to apply a number of spreadsheet formulas on the data, aggregate the data using pivot tables, summarize data, and create charts and tables with summary data. Students will also apply measures of central tendency (mean, median and mode) as they relate to sales data. They also arrive at measures of variability (e.g., range, standard deviation, and variance) on different segments of sales data and calculate measures of relative positon (e.g., percentiles, quartiles, and interquartile ranges). Students demonstrate an understanding of these statistical concepts and how to compute them with formulas in spreadsheets. Students will then use this information to complete a written report for the CEO as well as a PowerPoint presentation for the Board of Directors. Students will also demonstrate their editing capabilities by revising a colleague’s memo and complete an evaluation/reflection of the primary deliverables. Note: Successful completion of this project satisfies credit equivalents in Information Systems (0.50), Business Statistics (0.80), and Business Communication (0.70).

Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5), Business Statistics (0.8), and Business Communication (0.7).

  • Construct and utilize spreadsheets effectively.
  • Compute measures of central tendency, location, and variability.
  • Write clearly for target audiences, purposes, and contexts.
Credit Equivalent
2
Number
IS 315
Title
Enterprise Systems and E-Commerce
Description

In this project, students are given a hypothetical business scenario. Students need to analyze what type of enterprise-wide systems are needed for the business. They also need to be able to present preliminary designs for the enterprise systems, articulate the usefulness of E-Commerce systems for the given business scenario, and document the requirements of the E-Commerce systems. Students need to provide details of different infrastructure components needed for the E-Commerce system and communicate plans for the E-Commerce system to key stakeholders, including how the solution will be measured and monitored in terms of effectiveness.

Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5) and Business Communication (0.5). 

  • Develop and communicate a plan for an E-Commerce System.
  • Distinguish between enterprise-wide information systems used in organizations.
  • Design appropriate and effective communication strategies that meet professional and business communication purposes.

Prerequisites:

  • IS 305: Database Design and Development

    IS 305: Database Design and Development

    In this project, students are given a hypothetical business scenario. Students need to analyze the data needs and arrive at a database design including database entities, attributes, and relationships for the scenario. They have to construct a database and populate it with data. In addition, students need to demonstrate mastery of designing and running queries and reports in the database to obtain meaningful information needed for business decision making.

    Required text: None.

    • Develop information systems for decision making.
  • IS 310: Building Competitive Advantage Using Information Systems

    IS 310: Building Competitive Advantage Using Information Systems

    In this project, students are given a hypothetical business scenario. Students need to analyze processes and construct process diagrams to document them. Then they need to arrive at use case models for a hypothetical information system that helps implement the business processes. They also need to analyze the security vulnerabilities of the proposed information system and articulate how information systems help build competitive advantage.

    Required text: None.

    • Create information system management plans.
    • Analyze the role of information systems as a management resource.
  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
Credit Equivalent
1
Number
MKTG 305
Title
Marketing Plan
Description

In this project students will be assessed based on the knowledge and skills required to develop and professionally present a comprehensive marketing plan for an organization’s products and/or services.

Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

  • Develop marketing plans for organizations’ products and services.
  • Present marketing plans to key stakeholders.
  • Deliver effective formal presentations in organizational contexts.

Prerequisites:

  • MKTG 300: Marketing Foundations Concepts and Application

    MKTG 300: Marketing Foundations Concepts and Application

    In this project, students will be assessed based on the knowledge and skills required to integrate the marketing function into the operation of a successful organization. To demonstrate mastery, they will articulate the role of marketing in the successful operation of an organization, evaluate the impact of the external environment on marketing strategies, perform a market segmentation analysis and select an appropriate target market, apply the concepts of the marketing mix, and conduct marketing research to market products and services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823

    • Articulate the role of marketing in the successful operation of an organization.
    • Evaluate the impact of the external environment on marketing strategies.
    • Perform a market segmentation analysis, and select an appropriate target market.
    • Apply the concepts of the marketing mix.
    • Conduct marketing research to market products and services.
  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
Credit Equivalent
2
Number
OBL 300
Title
Organizational Behavior and Leadership
Description

This project is about people and their behavior within organizations. As an entrepreneur, manager, employee, or participant in a group project students will learn that the interactions, relationships, and overall behavior of employees or peers will have a considerable impact on the success or failure of an organization or the outcome of a particular project. Organizational behavior is about human behavior. The concepts we explore in this project will most likely resonate with students’ experiences, but the scientific rigor of the theory and social-psychological models will add a new depth of understanding to what is sometimes considered simplistic or intuitive. This project is structured to enhance students’ effectiveness as an organizational member and manager. The project is designed to deal with the topics of effective behavior in organizations at three levels: (1) understanding the individual in the workplace; (2) understanding the individual in teams and team dynamics; and (3) understanding and applying the knowledge in an organizational setting within the concepts of leadership, culture, and change. Students will also be asked to evaluate, assess, and recommend appropriate communication styles and strategies related to specific business scenarios.

Required text(s): Saylor Foundation. Business Communication for Success (v. 1.0) and Saylor Foundation. Organizational Behavior (v. 1.1). (Materials provided with project.)

Successful completion of this project satisfies credit equivalents in the following competency areas: Organizational Behavior and Leadership (3.5) and Business Communication (0.5). 

  • Evaluate the individual in interpersonal and team settings based on behavioral theories.
  • Apply the theories of team dynamics to improve organizational performance.
  • Assess the organizational culture and structure.
  • Recommend the best leadership style for a variety of organizational settings.
  • Create a strategic plan for organizational change.
  • Evaluate and assess communication situations.

Prerequisites:

  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
Credit Equivalent
4
Number
GBUS 305
Title
Issues in Doing Business Globally
Description

In this project, students will be working for a hypothetical company and conducting research on one of several countries to come up with a recommendation as to whether or not this hypothetical company should consider expanding into that market as a new sales territory. Students explore and analyze the economic, technological, and cultural dimensions of doing business in the selected country and prepare a formal report for an executive.

Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

Successful completion of project satisfies credit equivalents in the following competency areas: Global Business (1.2) and Business Communication (0.8). 

  • Examine major global political and economic systems.
  • Articulate the role of cultural differences in managing interactions within global organizations.
  • Design effective documents and data displays.

Prerequisites:

  • GBUS 300: Reshoring Product Manufacturing

    GBUS 300: Reshoring Product Manufacturing

    In this project, students select a product that is currently being imported to the U.S. and that could possibly be manufactured domestically. They identify and analyze the reasons why manufacturing of this product has been outsourced. They calculate the components of Total Cost of Ownership (TCO) for the chosen product at a current location abroad and in the U.S. The TCO Estimator enables aggregation of all cost and risk factors into one cost for simpler, more objective decision making regarding outsourcing. Students estimate TCO components in future years to account for input cost fluctuations, sustainability issues, economic growth, and other changes in the external environment. Based on the analysis, they decide whether to continue manufacturing abroad or bring manufacturing back to the U.S.

    • Explain the strategic reasons for doing business globally.
    • Describe the benefits and challenges of global business.
    • Describe current rends in global business.

     

  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
Credit Equivalent
2