Marketing 4 Credit Equivalent

Demonstrate marketing techniques related to pricing, promotion, distribution, and buyer behavior variables to promote organization’s products and services.

Projects

Number Title Description Credit Equivalent
MKTG 300 Marketing Foundations Concepts and Application

In this project, students will be assessed on the basis of their mastery of the knowledge and skills required to integrate the marketing function into the operation of a successful organization. To demonstrate mastery, they will articulate the role of marketing in the successful operation of an organization, evaluate the impact of the external environment on marketing strategies, perform a market segmentation analysis and select an appropriate target market, apply the concepts of the marketing mix, and conduct marketing research to market products and services.

Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823

Prerequisites:

  • BEI 105: Microeconomic Market Analysis II

    BEI 105: Microeconomic Market Analysis II

    In this project, students will identify a microeconomic issue or a problem that challenges students to do an in-depth analysis of a market/industry. Focus Project #2 has 5 parts: Proposal, Survey Design, First Draft, Final Draft, and presentation video. Student will identify industry and market characteristics, and key economic actors (firms, government regulations, and competition). The economic arguments of the stake holders (firms, consumers and the government) will be provided. Survey will teach students how to design an online survey to gather public input about the topic. This is an important step as survey provides them a real life data and an empirical foundation while literature review and other theoretical economic models (Focus Project#2: First Draft) will provide them a theoretical foundation. In an ideal project report (Focus Project#2: Final Draft), both theoretical and empirical foundations are needed to ground the ideas and theories. In their policy recommendations, students will be expected to provide a comprehensive list of supporting arguments and a possible list of unintended consequences

    Required text: McEachern, W. A. Microeconomics: A contemporary introduction. 9th Edition (2012). Mason, OH: South-Western Cengage Learning. ISBN: 978-0538453714.

2
MKTG 305 Marketing Plan

In this project students will be assessed on the basis of their mastery of the knowledge and skills required to develop and professionally present a comprehensive Marketing plan for an organization’s products and/or services.

Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

Prerequisites:

  • MKTG 300: Marketing Foundations Concepts and Application

    MKTG 300: Marketing Foundations Concepts and Application

    In this project, students will be assessed on the basis of their mastery of the knowledge and skills required to integrate the marketing function into the operation of a successful organization. To demonstrate mastery, they will articulate the role of marketing in the successful operation of an organization, evaluate the impact of the external environment on marketing strategies, perform a market segmentation analysis and select an appropriate target market, apply the concepts of the marketing mix, and conduct marketing research to market products and services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823

  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
2
Number
MKTG 300
Title
Marketing Foundations Concepts and Application
Description

In this project, students will be assessed on the basis of their mastery of the knowledge and skills required to integrate the marketing function into the operation of a successful organization. To demonstrate mastery, they will articulate the role of marketing in the successful operation of an organization, evaluate the impact of the external environment on marketing strategies, perform a market segmentation analysis and select an appropriate target market, apply the concepts of the marketing mix, and conduct marketing research to market products and services.

Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823

Prerequisites:

  • BEI 105: Microeconomic Market Analysis II

    BEI 105: Microeconomic Market Analysis II

    In this project, students will identify a microeconomic issue or a problem that challenges students to do an in-depth analysis of a market/industry. Focus Project #2 has 5 parts: Proposal, Survey Design, First Draft, Final Draft, and presentation video. Student will identify industry and market characteristics, and key economic actors (firms, government regulations, and competition). The economic arguments of the stake holders (firms, consumers and the government) will be provided. Survey will teach students how to design an online survey to gather public input about the topic. This is an important step as survey provides them a real life data and an empirical foundation while literature review and other theoretical economic models (Focus Project#2: First Draft) will provide them a theoretical foundation. In an ideal project report (Focus Project#2: Final Draft), both theoretical and empirical foundations are needed to ground the ideas and theories. In their policy recommendations, students will be expected to provide a comprehensive list of supporting arguments and a possible list of unintended consequences

    Required text: McEachern, W. A. Microeconomics: A contemporary introduction. 9th Edition (2012). Mason, OH: South-Western Cengage Learning. ISBN: 978-0538453714.

Credit Equivalent
2
Number
MKTG 305
Title
Marketing Plan
Description

In this project students will be assessed on the basis of their mastery of the knowledge and skills required to develop and professionally present a comprehensive Marketing plan for an organization’s products and/or services.

Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

Prerequisites:

  • MKTG 300: Marketing Foundations Concepts and Application

    MKTG 300: Marketing Foundations Concepts and Application

    In this project, students will be assessed on the basis of their mastery of the knowledge and skills required to integrate the marketing function into the operation of a successful organization. To demonstrate mastery, they will articulate the role of marketing in the successful operation of an organization, evaluate the impact of the external environment on marketing strategies, perform a market segmentation analysis and select an appropriate target market, apply the concepts of the marketing mix, and conduct marketing research to market products and services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823

  • Fulfillment of English Composition (UW Colleges ENG 102 or Equivalent)
Credit Equivalent
2