Strategic Management 3 Credit Equivalent

Apply strategic management tools and techniques to arrive at strategic directions for the organization.

Projects

Number Title Description Credit Equivalent
STMG 400 Strategic Management

For this project, participants will be introduced to strategic management, the different levels of planning in an organization, and the organizational structure as it pertains to planning. They will demonstrate an understanding of the different ways to view strategy, the purpose of strategy, and its historical value. They will also demonstrate an understanding of structure and how structure complements strategy.   This project will then analyze the process of conducting a SWOT and then require students to analyze an organization and its external environment, for which the information gathered will be utilized to support decision making that will lead to a competitive advantage. Generic and corporate strategies are explored regarding strategic implementation and this will accompany feedback mechanisms to demonstrate progress towards a strategic goal. Lastly, the project finishes with a synthesis of techniques. Participants will analyze a local organization and its setting, seek out opportunities, and risks and provide a set of recommendations that they believe will lead to a competitive advantage.

Required text: Saylor Academy, Mastering Strategic Management. Available at: https://saylordotorg.github.io/text_mastering-strategic-management/

Prerequisites:

  • FIN 310: Business Financial Ratio Analysis

    FIN 310: Business Financial Ratio Analysis

    In this project, students select a firm of their choice and prepare an executive report.  Within this report students demonstrate financial ratio analysis skills and mastery using financial calculators. Through their detailed analysis using financial calculators students will determine the valuation of the selected firm.  Students will conduct a financial ratio analysis given a data se, which is an important step because this is what businesses must do regularly.  Students will learn about the 4 different financial calculators.  A sample exercise where students calculate their own personal finances will give a clear understand of the 3 different business valuations.

    Required text: None.

  • IS 300: Sales Data Analysis and Communication using Spreadsheets and Statistics

    IS 300: Sales Data Analysis and Communication using Spreadsheets and Statistics

    This project gives students domestic sales records containing detailed information including: store number, sales region, item number, item description, unit price, units sold, and date of sale.  Students need to work with the data using spreadsheet technologies such as Microsoft Excel. They need to apply a number of spreadsheet formulas on the data, aggregate the data using pivot tables, summarize data, and create charts and tables with summary data. In addition, students apply measures of central tendency (mean, median and mode) as they relate to sales data. They also arrive at measures of variability (e.g. range, standard deviation, and variance) on different segments of sales data, and calculate measures of relative position (e.g. percentiles, quartiles, and interquartile ranges). Students need to demonstrate an understanding of these statistical concepts, and how to compute them with formula in spreadsheets. Students will then use this information to complete a written report for the CEO as well as a PowerPoint presentation for the Board of Directors. Students will also demonstrate their editing capabilities by revising a colleague’s memo and will also complete an evaluation / reflection of the primary deliverables.

    Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

    Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5), Business Statistics (0.8), and Business Communication (0.7).

  • MKTG 305: Marketing Plan

    MKTG 305: Marketing Plan

    In this project students will be assessed on the basis of their mastery of the knowledge and skills required to develop and professionally present a comprehensive Marketing plan for an organization’s products and/or services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
    Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

  • OBL 300: Organizational Behavior and Leadership

    OBL 300: Organizational Behavior and Leadership

    This project is about people and their behavior within organizations. As an entrepreneur, manager, employee or participant in a group project you will, if not already, learn that the interactions, relationships and overall behavior of your employees or peers will have a considerable impact on the success or failure of the organization or the outcome of a particular project. Organizational behavior is about human behavior. There is some degree of “common sense” associated to specific actions.  However, although something may appear simple it is most likely very difficult to implement. The concepts we explore in this project will most likely resonate with your experience, but hopefully, the scientific rigor of the theory and social-psychological models will add a new depth of understanding to what is sometimes considered simplistic or intuitive. This project is structured to enhance your effectiveness as an organizational member (and manager).  This will require that participants have an understanding of the social and organizational dynamics at work in a situation in order to successfully attain one’s goals. For managers or group members, that may involve the recruiting, training, motivating and organization of individuals surrounding a task, goal or objective. The project is designed to deal with the topics of effective behavior in organizations at three levels: (1) having an understanding of the individual in the workplace; (2) having an understanding of the individual in teams and team dynamics; and (3) lastly, understanding and applying the knowledge in an organizational setting within the concept of leadership, culture, and change. In addition, students will be asked to evaluate, assess, and recommend appropriate communication styles and strategies related to specific business scenarios.

    Required text(s): Saylor Foundation. Business Communication for Success (v. 1.0). Retrieved from: https://saylordotorg.github.io/text_business-communication-for-success/. Saylor Foundation. Organizational Behavior (v. 1.1). Retrieved from: https://saylordotorg.github.io/text_organizational-behavior-v1.1/.

    Successful completion of this project satisfies credit equivalents in the following competency areas: Organizational Behavior and Leadership (3.5) and Business Communication (0.5). 

  • OM 305: Improving Productivity in Operations

    OM 305: Improving Productivity in Operations

    In this project, students play a role of an internal business consultant charged with the task to locate areas to improve operations productivity in a business of their choosing. They identify an area to investigate, develop an improvement plan for this area and describe expected business performance improvement resulting from implementing the plan. In completing the project students use their professional experience and discuss key competitive priorities defined by operations that affect business performance in the market. They evaluate the extent of organizational support for these priorities and suggest appropriate corrective measures.

    Required text: Jacobs, R. F. and R. B.Chase. Operations & supply chain management. New York, NY: McGraw-Hill/Irwin.
    Recent editions of the textbook (11th, 12th, 13th, or 14th) are recommended.

3
Number
STMG 400
Title
Strategic Management
Description

For this project, participants will be introduced to strategic management, the different levels of planning in an organization, and the organizational structure as it pertains to planning. They will demonstrate an understanding of the different ways to view strategy, the purpose of strategy, and its historical value. They will also demonstrate an understanding of structure and how structure complements strategy.   This project will then analyze the process of conducting a SWOT and then require students to analyze an organization and its external environment, for which the information gathered will be utilized to support decision making that will lead to a competitive advantage. Generic and corporate strategies are explored regarding strategic implementation and this will accompany feedback mechanisms to demonstrate progress towards a strategic goal. Lastly, the project finishes with a synthesis of techniques. Participants will analyze a local organization and its setting, seek out opportunities, and risks and provide a set of recommendations that they believe will lead to a competitive advantage.

Required text: Saylor Academy, Mastering Strategic Management. Available at: https://saylordotorg.github.io/text_mastering-strategic-management/

Prerequisites:

  • FIN 310: Business Financial Ratio Analysis

    FIN 310: Business Financial Ratio Analysis

    In this project, students select a firm of their choice and prepare an executive report.  Within this report students demonstrate financial ratio analysis skills and mastery using financial calculators. Through their detailed analysis using financial calculators students will determine the valuation of the selected firm.  Students will conduct a financial ratio analysis given a data se, which is an important step because this is what businesses must do regularly.  Students will learn about the 4 different financial calculators.  A sample exercise where students calculate their own personal finances will give a clear understand of the 3 different business valuations.

    Required text: None.

  • IS 300: Sales Data Analysis and Communication using Spreadsheets and Statistics

    IS 300: Sales Data Analysis and Communication using Spreadsheets and Statistics

    This project gives students domestic sales records containing detailed information including: store number, sales region, item number, item description, unit price, units sold, and date of sale.  Students need to work with the data using spreadsheet technologies such as Microsoft Excel. They need to apply a number of spreadsheet formulas on the data, aggregate the data using pivot tables, summarize data, and create charts and tables with summary data. In addition, students apply measures of central tendency (mean, median and mode) as they relate to sales data. They also arrive at measures of variability (e.g. range, standard deviation, and variance) on different segments of sales data, and calculate measures of relative position (e.g. percentiles, quartiles, and interquartile ranges). Students need to demonstrate an understanding of these statistical concepts, and how to compute them with formula in spreadsheets. Students will then use this information to complete a written report for the CEO as well as a PowerPoint presentation for the Board of Directors. Students will also demonstrate their editing capabilities by revising a colleague’s memo and will also complete an evaluation / reflection of the primary deliverables.

    Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

    Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5), Business Statistics (0.8), and Business Communication (0.7).

  • MKTG 305: Marketing Plan

    MKTG 305: Marketing Plan

    In this project students will be assessed on the basis of their mastery of the knowledge and skills required to develop and professionally present a comprehensive Marketing plan for an organization’s products and/or services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
    Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

  • OBL 300: Organizational Behavior and Leadership

    OBL 300: Organizational Behavior and Leadership

    This project is about people and their behavior within organizations. As an entrepreneur, manager, employee or participant in a group project you will, if not already, learn that the interactions, relationships and overall behavior of your employees or peers will have a considerable impact on the success or failure of the organization or the outcome of a particular project. Organizational behavior is about human behavior. There is some degree of “common sense” associated to specific actions.  However, although something may appear simple it is most likely very difficult to implement. The concepts we explore in this project will most likely resonate with your experience, but hopefully, the scientific rigor of the theory and social-psychological models will add a new depth of understanding to what is sometimes considered simplistic or intuitive. This project is structured to enhance your effectiveness as an organizational member (and manager).  This will require that participants have an understanding of the social and organizational dynamics at work in a situation in order to successfully attain one’s goals. For managers or group members, that may involve the recruiting, training, motivating and organization of individuals surrounding a task, goal or objective. The project is designed to deal with the topics of effective behavior in organizations at three levels: (1) having an understanding of the individual in the workplace; (2) having an understanding of the individual in teams and team dynamics; and (3) lastly, understanding and applying the knowledge in an organizational setting within the concept of leadership, culture, and change. In addition, students will be asked to evaluate, assess, and recommend appropriate communication styles and strategies related to specific business scenarios.

    Required text(s): Saylor Foundation. Business Communication for Success (v. 1.0). Retrieved from: https://saylordotorg.github.io/text_business-communication-for-success/. Saylor Foundation. Organizational Behavior (v. 1.1). Retrieved from: https://saylordotorg.github.io/text_organizational-behavior-v1.1/.

    Successful completion of this project satisfies credit equivalents in the following competency areas: Organizational Behavior and Leadership (3.5) and Business Communication (0.5). 

  • OM 305: Improving Productivity in Operations

    OM 305: Improving Productivity in Operations

    In this project, students play a role of an internal business consultant charged with the task to locate areas to improve operations productivity in a business of their choosing. They identify an area to investigate, develop an improvement plan for this area and describe expected business performance improvement resulting from implementing the plan. In completing the project students use their professional experience and discuss key competitive priorities defined by operations that affect business performance in the market. They evaluate the extent of organizational support for these priorities and suggest appropriate corrective measures.

    Required text: Jacobs, R. F. and R. B.Chase. Operations & supply chain management. New York, NY: McGraw-Hill/Irwin.
    Recent editions of the textbook (11th, 12th, 13th, or 14th) are recommended.

Credit Equivalent
3