Strategic Management 3 Credit Equivalent

Apply strategic management tools and techniques to arrive at strategic directions for the organization.

Projects

Number Title Description Credit Equivalent
STMG 400 Strategic Management

For this project, students will be introduced to strategic management, the different levels of planning in an organization, and the organizational structure as it pertains to planning. They will demonstrate an understanding of the different ways to view strategy, the purpose of strategy, and its historical value. They will also demonstrate an understanding of structure and how it complements strategy. Students will then analyze the process of conducting a SWOT and then analyze an organization and its external environment (for which the information gathered will be utilized to support decision making that will lead to a competitive advantage). Generic and corporate strategies are explored regarding strategic implementation, and this will accompany feedback mechanisms to demonstrate progress toward a strategic goal. Lastly, the project finishes with a synthesis of techniques. Students will analyze a local organization and its setting, seek out opportunities and risks, and provide a set of recommendations that they believe will lead to a competitive advantage.

Required text: Saylor Academy, Mastering Strategic Management.  (Materials provided with project.)

  • Recognize the hierarchy of planning within an organization.
  • Apply strategic management tools and principles to measure and achieve organizational objectives.
  • Develop a strategic plan for an organization.
  • Prepare an implementation strategy for a strategic plan.
  • Design feedback mechanisms that lead to continuous improvement.

Prerequisites:

  • FIN 310: Business Financial Ratio Analysis

    FIN 310: Business Financial Ratio Analysis

    In this project, students select a firm of their choice and prepare an executive report. Within this report students demonstrate financial ratio analysis skills and mastery using financial calculators. Through their detailed analysis using financial calculators students will determine the valuation of the selected firm. Students will conduct a financial ratio analysis given a data set, which is an important step because this is what businesses must do regularly. Students will learn about the four different financial calculators. A sample exercise where students calculate their own personal finances will provide a clear understanding of the three different business valuations.

    Required text: None.

    • Apply financial ratio analysis as a tool for business decision making.
    • Use financial calculators to analyze financial scenarios.
    • Describe methods for determining the valuation of a firm.
  • IS 300: Sales Data Analysis and Communication Using Spreadsheets and Statistics

    IS 300: Sales Data Analysis and Communication Using Spreadsheets and Statistics

    This project gives students domestic sales records containing detailed information including store number, sales region, item number, item description, unit price, units sold, and date of sale. Students will work with the data using spreadsheet technologies such as Microsoft Excel to apply a number of spreadsheet formulas on the data, aggregate the data using pivot tables, summarize data, and create charts and tables with summary data. Students will also apply measures of central tendency (mean, median and mode) as they relate to sales data. They also arrive at measures of variability (e.g., range, standard deviation, and variance) on different segments of sales data and calculate measures of relative positon (e.g., percentiles, quartiles, and interquartile ranges). Students demonstrate an understanding of these statistical concepts and how to compute them with formulas in spreadsheets. Students will then use this information to complete a written report for the CEO as well as a PowerPoint presentation for the Board of Directors. Students will also demonstrate their editing capabilities by revising a colleague’s memo and complete an evaluation/reflection of the primary deliverables. Note: Successful completion of this project satisfies credit equivalents in Information Systems (0.50), Business Statistics (0.80), and Business Communication (0.70).

    Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

    Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5), Business Statistics (0.8), and Business Communication (0.7).

    • Construct and utilize spreadsheets effectively.
    • Compute measures of central tendency, location, and variability.
    • Write clearly for target audiences, purposes, and contexts.
  • MKTG 305: Marketing Plan

    MKTG 305: Marketing Plan

    In this project students will be assessed based on the knowledge and skills required to develop and professionally present a comprehensive marketing plan for an organization’s products and/or services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
    Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

    • Develop marketing plans for organizations’ products and services.
    • Present marketing plans to key stakeholders.
    • Deliver effective formal presentations in organizational contexts.
  • OBL 300: Organizational Behavior and Leadership

    OBL 300: Organizational Behavior and Leadership

    This project is about people and their behavior within organizations. As an entrepreneur, manager, employee, or participant in a group project students will learn that the interactions, relationships, and overall behavior of employees or peers will have a considerable impact on the success or failure of an organization or the outcome of a particular project. Organizational behavior is about human behavior. The concepts we explore in this project will most likely resonate with students’ experiences, but the scientific rigor of the theory and social-psychological models will add a new depth of understanding to what is sometimes considered simplistic or intuitive. This project is structured to enhance students’ effectiveness as an organizational member and manager. The project is designed to deal with the topics of effective behavior in organizations at three levels: (1) understanding the individual in the workplace; (2) understanding the individual in teams and team dynamics; and (3) understanding and applying the knowledge in an organizational setting within the concepts of leadership, culture, and change. Students will also be asked to evaluate, assess, and recommend appropriate communication styles and strategies related to specific business scenarios.

    Required text(s): Saylor Foundation. Business Communication for Success (v. 1.0) and Saylor Foundation. Organizational Behavior (v. 1.1). (Materials provided with project.)

    Successful completion of this project satisfies credit equivalents in the following competency areas: Organizational Behavior and Leadership (3.5) and Business Communication (0.5). 

    • Evaluate the individual in interpersonal and team settings based on behavioral theories.
    • Apply the theories of team dynamics to improve organizational performance.
    • Assess the organizational culture and structure.
    • Recommend the best leadership style for a variety of organizational settings.
    • Create a strategic plan for organizational change.
    • Evaluate and assess communication situations.
  • OM 305: Improving Productivity in Operations

    OM 305: Improving Productivity in Operations

    In this project, students play the role of an internal business consultant charged with the task to locate areas to improve operations productivity in a business of their choosing. They identify an area to investigate, develop an improvement plan for this area, and describe expected business performance improvement resulting from implementing the plan. In completing the project, students use their professional experience and discuss key competitive priorities defined by operations that affect business performance in the market. They evaluate the extent of organizational support for these priorities and suggest appropriate corrective measures.

    Required text: Jacobs, R. F. and R. B.Chase. Operations & supply chain management. New York, NY: McGraw-Hill/Irwin. Recent editions of the textbook (11th, 12th, 13th, or 14th) are recommended.

    • Articulate strategic role of operations in the business context.
    • Formulate a communication plan to convey operations improvement targets.
3
Number
STMG 400
Title
Strategic Management
Description

For this project, students will be introduced to strategic management, the different levels of planning in an organization, and the organizational structure as it pertains to planning. They will demonstrate an understanding of the different ways to view strategy, the purpose of strategy, and its historical value. They will also demonstrate an understanding of structure and how it complements strategy. Students will then analyze the process of conducting a SWOT and then analyze an organization and its external environment (for which the information gathered will be utilized to support decision making that will lead to a competitive advantage). Generic and corporate strategies are explored regarding strategic implementation, and this will accompany feedback mechanisms to demonstrate progress toward a strategic goal. Lastly, the project finishes with a synthesis of techniques. Students will analyze a local organization and its setting, seek out opportunities and risks, and provide a set of recommendations that they believe will lead to a competitive advantage.

Required text: Saylor Academy, Mastering Strategic Management.  (Materials provided with project.)

  • Recognize the hierarchy of planning within an organization.
  • Apply strategic management tools and principles to measure and achieve organizational objectives.
  • Develop a strategic plan for an organization.
  • Prepare an implementation strategy for a strategic plan.
  • Design feedback mechanisms that lead to continuous improvement.

Prerequisites:

  • FIN 310: Business Financial Ratio Analysis

    FIN 310: Business Financial Ratio Analysis

    In this project, students select a firm of their choice and prepare an executive report. Within this report students demonstrate financial ratio analysis skills and mastery using financial calculators. Through their detailed analysis using financial calculators students will determine the valuation of the selected firm. Students will conduct a financial ratio analysis given a data set, which is an important step because this is what businesses must do regularly. Students will learn about the four different financial calculators. A sample exercise where students calculate their own personal finances will provide a clear understanding of the three different business valuations.

    Required text: None.

    • Apply financial ratio analysis as a tool for business decision making.
    • Use financial calculators to analyze financial scenarios.
    • Describe methods for determining the valuation of a firm.
  • IS 300: Sales Data Analysis and Communication Using Spreadsheets and Statistics

    IS 300: Sales Data Analysis and Communication Using Spreadsheets and Statistics

    This project gives students domestic sales records containing detailed information including store number, sales region, item number, item description, unit price, units sold, and date of sale. Students will work with the data using spreadsheet technologies such as Microsoft Excel to apply a number of spreadsheet formulas on the data, aggregate the data using pivot tables, summarize data, and create charts and tables with summary data. Students will also apply measures of central tendency (mean, median and mode) as they relate to sales data. They also arrive at measures of variability (e.g., range, standard deviation, and variance) on different segments of sales data and calculate measures of relative positon (e.g., percentiles, quartiles, and interquartile ranges). Students demonstrate an understanding of these statistical concepts and how to compute them with formulas in spreadsheets. Students will then use this information to complete a written report for the CEO as well as a PowerPoint presentation for the Board of Directors. Students will also demonstrate their editing capabilities by revising a colleague’s memo and complete an evaluation/reflection of the primary deliverables. Note: Successful completion of this project satisfies credit equivalents in Information Systems (0.50), Business Statistics (0.80), and Business Communication (0.70).

    Required text: Glenn, Cheryl and Loretta Grey, The Hodges Harbrace Handbook, 2009 MLA Update Edition, 17th Edition. ISBN: 978-0495797562

    Successful completion of this project satisfies credit equivalents in the following competency areas: Information Systems (0.5), Business Statistics (0.8), and Business Communication (0.7).

    • Construct and utilize spreadsheets effectively.
    • Compute measures of central tendency, location, and variability.
    • Write clearly for target audiences, purposes, and contexts.
  • MKTG 305: Marketing Plan

    MKTG 305: Marketing Plan

    In this project students will be assessed based on the knowledge and skills required to develop and professionally present a comprehensive marketing plan for an organization’s products and/or services.

    Required text: Lamb, Charles W., Joe F. Hair, and Carl McDaniel, MKTG: Principles of Marketing (with CourseMate Printed Access Card), 10th Edition (Any older edition is fine). ISBN: 978-1305631823
    Successful completion of this project satisfies credit equivalents in the following competency areas: Marketing (1.5) and Business Communication (0.5)

    • Develop marketing plans for organizations’ products and services.
    • Present marketing plans to key stakeholders.
    • Deliver effective formal presentations in organizational contexts.
  • OBL 300: Organizational Behavior and Leadership

    OBL 300: Organizational Behavior and Leadership

    This project is about people and their behavior within organizations. As an entrepreneur, manager, employee, or participant in a group project students will learn that the interactions, relationships, and overall behavior of employees or peers will have a considerable impact on the success or failure of an organization or the outcome of a particular project. Organizational behavior is about human behavior. The concepts we explore in this project will most likely resonate with students’ experiences, but the scientific rigor of the theory and social-psychological models will add a new depth of understanding to what is sometimes considered simplistic or intuitive. This project is structured to enhance students’ effectiveness as an organizational member and manager. The project is designed to deal with the topics of effective behavior in organizations at three levels: (1) understanding the individual in the workplace; (2) understanding the individual in teams and team dynamics; and (3) understanding and applying the knowledge in an organizational setting within the concepts of leadership, culture, and change. Students will also be asked to evaluate, assess, and recommend appropriate communication styles and strategies related to specific business scenarios.

    Required text(s): Saylor Foundation. Business Communication for Success (v. 1.0) and Saylor Foundation. Organizational Behavior (v. 1.1). (Materials provided with project.)

    Successful completion of this project satisfies credit equivalents in the following competency areas: Organizational Behavior and Leadership (3.5) and Business Communication (0.5). 

    • Evaluate the individual in interpersonal and team settings based on behavioral theories.
    • Apply the theories of team dynamics to improve organizational performance.
    • Assess the organizational culture and structure.
    • Recommend the best leadership style for a variety of organizational settings.
    • Create a strategic plan for organizational change.
    • Evaluate and assess communication situations.
  • OM 305: Improving Productivity in Operations

    OM 305: Improving Productivity in Operations

    In this project, students play the role of an internal business consultant charged with the task to locate areas to improve operations productivity in a business of their choosing. They identify an area to investigate, develop an improvement plan for this area, and describe expected business performance improvement resulting from implementing the plan. In completing the project, students use their professional experience and discuss key competitive priorities defined by operations that affect business performance in the market. They evaluate the extent of organizational support for these priorities and suggest appropriate corrective measures.

    Required text: Jacobs, R. F. and R. B.Chase. Operations & supply chain management. New York, NY: McGraw-Hill/Irwin. Recent editions of the textbook (11th, 12th, 13th, or 14th) are recommended.

    • Articulate strategic role of operations in the business context.
    • Formulate a communication plan to convey operations improvement targets.
Credit Equivalent
3