Business Communication | 4 Credits

This course introduces the functions, environments, and decision-making processes of business organizations. Students explore how marketing, operations, management, and other business functions contribute to organizational performance.
Students also examine the structure and expectations of the Flex BSBA program, assess their existing knowledge and skills, and articulate academic and professional goals.

This course examines how individuals, teams, and organizational systems influence workplace behavior and performance. Students apply theories of motivation, perception, communication, team dynamics, leadership, organizational culture, and change.
Using organizational scenarios, students evaluate interpersonal and group behavior, recommend effective leadership and communication approaches, and develop strategies to improve organizational effectiveness.

Prerequisites

• CGS ENG 102x Critical Writing, Reading, and Research II

Students develop a comprehensive marketing plan for an organization’s product or service. The course integrates market research, customer and competitor analysis, segmentation, targeting, positioning, and marketing-mix decisions.
Students translate research into actionable marketing objectives and strategies, then communicate their recommendations through a professionally prepared plan and presentation for organizational stakeholders.

Prerequisites

• BAMS 300x Marketing Foundations Concepts and Application
• CGS ENG 102x Critical Writing, Reading, and Research II

This course introduces the use of spreadsheets and descriptive statistics to analyze business sales data. Students organize datasets, apply spreadsheet formulas, build pivot tables, calculate measures of central tendency and variability, and create effective charts and tables.
Students interpret findings and communicate business insights through written reports and presentations tailored to management audiences, emphasizing clear, accurate, and persuasive communication.

Students examine enterprise-wide information systems and the role of electronic commerce in business operations. Topics include system requirements, infrastructure, preliminary design, and the relationship between technology and organizational needs.
Working from a business scenario, students develop and communicate an e-commerce systems proposal, explain implementation considerations, and recommend measures for monitoring system effectiveness.

Prerequisites

• BAOS 302x Building Competitive Advantage Using Information Systems
• CGS ENG 102x Critical Writing, Reading, and Research II

This course examines the economic, political, technological, and cultural factors that influence international business decisions. Students investigate the opportunities and risks of entering a selected foreign market.
Using a hypothetical company, students research a country, evaluate its business environment, and prepare an evidence-based recommendation and executive report regarding market expansion.

Prerequisites

• BAOS 310x Reshoring Product Manufacturing
• CGS ENG 102x Critical Writing, Reading, and Research II