Demonstrate marketing techniques related to pricing, promotion, distribution, and buyer behavior variables to promote organization’s products and services.
| Number | Title | Description | Credit(s) |
|---|---|---|---|
| BAMS 300x | Marketing Foundations Concepts and Application |
This course introduces the role of marketing in organizational strategy and performance. Students examine the external marketing environment, consumer behavior, marketing research, market segmentation, targeting, and positioning. Students apply the marketing mix to business situations and evaluate how product, pricing, promotion, and distribution decisions can create customer value and support organizational objectives. |
2 |
| BAMS 301x | Marketing Plan |
Students develop a comprehensive marketing plan for an organization’s product or service. The course integrates market research, customer and competitor analysis, segmentation, targeting, positioning, and marketing-mix decisions. Prerequisites
|
2 |