Demonstrate effective sales principles to manage organization’s sales and key accounts.
| Number | Title | Description | Credit(s) |
|---|---|---|---|
| BAMS 310x | Sales Concepts and Application |
Students examine professional selling as a business function and its role in meeting organizational objectives. Topics include prospecting, buyer needs, sales presentations, objections, relationship development, and customer care. Students analyze sales interactions using established selling models and evaluate how customer characteristics and buying situations influence effective sales strategies. |
1 |
| BAMS 311x | Sales and Sales Territory Management Practicum |
This course provides applied practice in professional selling and sales territory management. Students develop sales-call techniques, organize sales activities, and examine the structure and responsibilities of sales teams. Through simulated sales interactions and territory planning, students demonstrate effective selling skills, evaluate their performance, and identify opportunities for professional development. Prerequisites |
2 |