Strategic Management | 3 Credits

Students will be introduced to strategic management, the different levels of planning in an organization, and the organizational structure as it pertains to planning. They will demonstrate an understanding of the different ways to view strategy, the purpose of strategy, and its historical value. They will also demonstrate an understanding of structure and how it complements strategy. Students will then analyze the process of conducting a SWOT and then analyze an organization and its external environment (for which the information gathered will be utilized to support decision making that will lead to a competitive advantage). Generic and corporate strategies are explored regarding strategic implementation, and this will accompany feedback mechanisms to demonstrate progress toward a strategic goal. Lastly, the project finishes with a synthesis of techniques. Students will analyze a local organization and its setting, seek out opportunities and risks, and provide a set of recommendations that they believe will lead to a competitive advantage.

Required text: Saylor Academy, Mastering Strategic Management.  (Materials provided with project.)

• Recognize the hierarchy of planning within an organization.
• Apply strategic management tools and principles to measure and achieve organizational objectives.
• Develop a strategic plan for an organization.
• Prepare an implementation strategy for a strategic plan.
• Design feedback mechanisms that lead to continuous improvement.

Prerequisites

• BAEF 302x Business Financial Ratio Analysis
• BAOS 300x Sales Data Analysis and Communication Using Spreadsheets and Statistics
• BAMS 301x Marketing Plan
• BALM 310x Organizational Behavior and Leadership
• BAOS 321x Improving Productivity in Operations