Apply strategic management tools and techniques to arrive at strategic directions for the organization.
|BALM 400x||Strategic Management||
Students will be introduced to strategic management, the different levels of planning in an organization, and the organizational structure as it pertains to planning. They will demonstrate an understanding of the different ways to view strategy, the purpose of strategy, and its historical value. They will also demonstrate an understanding of structure and how it complements strategy. Students will then analyze the process of conducting a SWOT and then analyze an organization and its external environment (for which the information gathered will be utilized to support decision making that will lead to a competitive advantage). Generic and corporate strategies are explored regarding strategic implementation, and this will accompany feedback mechanisms to demonstrate progress toward a strategic goal. Lastly, the project finishes with a synthesis of techniques. Students will analyze a local organization and its setting, seek out opportunities and risks, and provide a set of recommendations that they believe will lead to a competitive advantage.
Required text: Saylor Academy, Mastering Strategic Management. (Materials provided with project.)